Retail Blog

Everyone wants their name in lights. Short of that, how about your name on a 3 1/2 gallon bucket of Alcatraz Caramel Almond popcorn from The San Fransisco Popcorn Works? Many suppliers of high-quality specialty items will produce their products with your own brand on the bottle, in a process called private labeling.

Offering your customers products labeled with your brand is a great way for them to take a little piece of your brand home with them. Getting private label products produced for your company is easy. Start using ProductBlazer to find a supplier that will label their product with your brand. Next, choose one or two products that are relevant to your business. Finally, add a cross-sell at checkout time and offer your customers the chance to take a little piece of you home with them.

Offering private label products enhances your brand’s visibility.

1. It differentiates you from the competition.

You will be the only storefront on earth (and the Internet) that sells your custom branded products.

2. It expands your product line.

We all want more products to sell. Private labeling provides a great “excuse” to sell something you may not otherwise sell. A maternity shop selling hot sauce? Why not? It has your brand on it!

3. It enhances your brand by leveraging the strength of another company’s hard work.

Private labeling allows you to focus on building your brand and lets the popcorn experts handle the product development.

Many high-quality suppliers can ship their products with your brand. This list contains links to twenty suppliers that provide private labeling for a wide variety of products, including cookware, soap, coffee, roasted poultry, hot sauce and a lot more.