Retail Blog

Gone are the days of the lone, plain, tank-style maternity swimsuit- which means great news for both moms-to-be, and also retailers specializing in maternity swimwear! The boring and unflattering maternity swimsuits from years ago have evolved into much more sophisticated, stylish, even sexy garments. With the extensive selection possible, it is an ideal time for clothing retailers to specialize in this particular market.

Maternity swimwear has evolved to be just as accommodating and flattering to body types and personal preference as non-maternity swimwear. Just as with the non-maternity swimwear, women’s maternity suits are now designed to hide problem areas, and enhance your best assets. Be sure to stock up on a variety of the hottest new styles to make the most of your product selection. Some great choices to consider are:

Skirted- skirted swimsuits are ideal for covering troublesome hip/thigh areas. They are a popular choice for those women who are particularly conscious of that “little bit extra” they might be carrying in that region due to their pregnancy.

Flowing- often fit into the “skirted” category, but with even more material and coverage, sometimes extending over the bust. These suits are often “goddess-like” in style, and are very flattering.

Strapless- a bold choice for women who are a little bit more daring. Strapless suits also serve to enhance the bust, which is most often a great asset on a pregnant woman, so it’s a great time to play them up!

Tankini- a two piece suit that provides more coverage than a bikini. This tank style is a bit more updated than the one piece basic tank look.

Bikini- for the daring mom-to-be who is comfortable showing off her belly and a little more skin. There are many variations on the bikini available- bandeau tops, skirted bottoms, etc.

Don’t forget to stock up on a variety of sarongs. Sarongs make great quick cover-ups, are easy to use (even past pregnancy) and are very stylish. They are versatile, and well-appreciated by women of all body type.

When building your maternity swimwear collection, be sure to include not only these basic styles, but also work in various patterns and colors to suit a variety of tastes. You might also want to consider suits that are textured, that have embellishments, or features such as ruching for a sophisticated and flattering look.

With summer being near, so is the rush to find “the” ideal swimsuit. Spring is the perfect time to be building and promoting your line of maternity swimwear. Mother’s Day might even serve as the ideal time to promote your hot swimwear line for all those moms-to-be!